No reputable brand is going to sell even half decent shoes for $35. This is a good example where you can see how much people are really willing (or able) to spend on “local” or “quality” goods that can help pay for a store’s staffing needs and other expenses.
Everlane shoe on sale for $35, with the actual cost breakdown at the bottom for info. $7.02 materials, $2.16 hardware, $6.35 labor, $3.11 duties, $3.00 transport. (true cost, $21.64)
It's worth noting that the difference between $21.64 and $35 is not all profit. I see they've left out marketing, which is generally one of the biggest expenses, and there's also inventory risk (sometimes they'll make products and be unable to sell them).
I was in the same dilemma a month ago. Went to the closest outlet and got a great pair of Nike running shoes for about $55 (which I could try before buying).
I think a KEY benefit of amazon is that you know it has everything.
Sure, you might get better Foo at another store, but that's not the same store that sells you the better Bar. So you just default to amzn
I've gotten a few pairs from Adidas (adidas.com or their eBay store) and they have been great for my light needs. One can find Alphabounce-soled sneakers and etc. for around that price, including shipping.