Yeah, there's a reason Amazon is on or near the top of those "which institutions do you trust most?" polls. Regardless of what you think about the company's practices/dominance/anything else, there is a lot to love about consistency.
Not just consistency, but customer service. It's gone down a bit in recent years, but Amazon is still amazing at it. I can actually chat with someone, almost instantly, if I'm having a problem. Having had to deal with flight delays on American Airlines recently, it's insane how much of a difference there is.
